Instore brand application, signage and POS materials for Devon farm shop chain

Working with the existing brand for Ben's Farm Shop, we were tasked with improving instore brand awareness and messaging for the butchery departments. The focus was to be on local supply chains, sustainability and seasonal produce.

Brandsmith began by photographing all 3 existing shops and analysing where improvements could be made and what spaces were available for signage. We then produced a photo mockup of a butchery to help the client visualise how the space 'could' look. Next we developed an approved layout and style guide for all 3 shops to show where and how the branding would be applied.

Once all items and budgets were approved, Brandsmith produced all required print design graphics and illustrations and coordinated with suppliers to ensure items were delivered on time and on budget.